1964 Cannabis brand is now available in Alberta. The cultural revolution of the 60s broke down old-fashioned stereotypes and created a new vision for how people could live. In 1964, Professor Mechoulam discovered the organic compound THC. Whilst in took nearly 60 years from its discovery to its legalization, that spirit of exploration has only grown stronger. Today, the spirit of 1964 is supplied by our team of pioneers who grow quality, craft cannabis in the Fraser Valley of British Columbia.